On August 21, the International Innovative Drugs & Medical Devices Service Center developed by Guangzhou Trading Group was officially inaugurated at the 2026 Guangzhou Medical and Health Industry Expo. Supported by a comprehensive digital trading system, the center has built five core service systems to precisely respond to industrial development demands. It unblocks the two-way channels for domestic drugs and devices to expand overseas and for global medical resources to be introduced into China. While providing authoritative public service support for pharmaceutical enterprises’ innovative growth and international layout, it also better meets residents’ multi-level, high-quality medical demands.

Built on Guangzhou Trading Group’s mature platform resources and digital infrastructure, the center is rooted in the Greater Bay Area, serves the whole country and connects global markets. It functions as an integrated service hub for innovative drugs and medical devices integrating exhibition, promotion and trading. Targeting medical institutions, pharmaceutical & device manufacturers and international partners, it covers the full industrial chain of R&D, translational commercialization, online listing, trading and overseas expansion, with business scope spanning innovative pharmaceuticals, intelligent medical equipment, and foods for special medical purposes. Relying on its complete digital trading system, the center delivers five core service packages tailored to industrial needs:

1. Product Exhibition & Promotion Service A digital exhibition venue for qualified drug and device R&D & manufacturing enterprises. Companies may independently upload product qualification documents, innovative strengths and cooperation intentions. Leveraging the platform’s massive purchasing traffic, targeted product promotion boosts brand visibility, enables fast matching with procurement resources and facilitates expansion of domestic and overseas markets.

2. Cross-Border Global Expansion Empowerment Service For high-quality products with strong overseas market potential, the center offers international group procurement, overseas roadshows and cross-border matchmaking. Overseas product selection centers and overseas warehouses are established with local on-site service teams, effectively mitigating compliance risks for enterprises going global, raising cross-border transaction efficiency, and supporting premium domestic medical products to tap international markets.

3. International Medical Resource Matching Service Deep cooperation with overseas hospitals and cross-border medical institutions facilitates in-depth integration of domestic innovative medical products and featured medical services into global clinical settings. Drawing on the platform’s resource aggregation advantages, the center expands customer sources for cross-border medical tourism, diversifies cross-border medical cooperation models, and continuously broadens the scope and reach of international collaboration in the healthcare industry.

4. Service Provider Plaza Supporting Service A one-stop full-cycle service ecosystem gathering third-party service providers covering finance, logistics, tax & accounting, import & export, legal affairs, product registration and marketing. It addresses all demands throughout the entire lifecycle of drug and device R&D, market launch and trading, refining the industrial service ecosystem.

5. Demand Center Supply-Demand Matching Service A precision matching platform with multi-scenario demand publishing portals. Market players may release demands covering technology transfer, procurement transactions, clinical cooperation and joint project development. The platform rapidly matches high-quality resources, eliminates information asymmetry and realizes efficient, accurate supply-demand alignment.

Source: Guangzhou Daily